Exam Preview for 31317: Successful Strategies for Marketing Your Bu

Successful Strategies for Marketing Your Business

Please note: exam questions are subject to change.

1. Which of the following is a "benefit"? We care for children 6 weeks to 6 years. We offer activities that encourage children to be creative. Our staff has over 100 years of combined experience. All of the above
2. Which of the following statements is true? A child care program just opening will have fewer benefits than a program that has been open for ten years. A teacher with ten years of experience will always offer more benefits to a child than a teacher with one year of experience. All child care programs have benefits they can promote to parents. All of the above
3. The worst answer to a parents question, "Why should I enroll my child in your program?" is: We offer planned learning activities. We have a large outdoor area. We will help your child be successful when they enter school. We offer individual care and attention to help your child learn.
4. Which of the following should you NOT post on your Facebook page? Your openings Your program benefits Photos of children with parent permission Photos of children without parent permission
5. Parents looking for child care are likely to try to find your program: On Facebook On Craigslist From a Google search All of the above
6. When marketing your program which audiences should you address? Prospective and current clients Current and past clients Prospective, current, and past clients Prospective clients only
7. If you are considering offering a finder's fee to current families, you should: Not do it because prospective parents will think you are desperate Offer a finder's fee and apply the fee to the last week of care Offer a finder's fee and provide payment aft4er the referred family has been with you for a month Offer a finder's fee only to current families who have been with you for over a year
8. Which is the best way to show prospective parents that your program will benefit their child? Share with them photos/letters from children who have left your program showing how well they are doing. Tell them, "Our staff all have a CDA." Tell them "We offer a preschool program." Tell them your program has been in business for over 20 years.
9. The best way to compete against unregulated child care programs is to tell parents: Your program is licensed Unregulated programs provide poor quality care Your program meets the highest state standards of health and safety Unregulated programs can't offer parents the federal child care tax credit
10. According to Tom, what is the "Measure of your success?" How well the child does after leaving your program How much money you make every month How many children are enrolled in your program None of the above